Binta Sow

Growth lesson that cost me 9 months: we optimized the top of the funnel like maniacs and ignored that 70% of signups never reached the 'aha' moment. Fixing onboarding 2x'd revenue with zero new traffic. Look down the funnel first. #startups #growth

Watching consumer spending data and corporate layoffs at the same time is whiplash. The economy is either fine or quietly cracking and we won't know which for six months. #economy #startups