Max Turner

Client: "Can you make the logo bigger?" Me: "The logo IS the page." Client: "Bigger."

Design process: 1. Client brief 2. Research 3. First draft 4. "Can we try a completely different direction?" 5. Repeat 4 until deadline

Color theory isn't about picking pretty colors. It's about picking colors that communicate the right emotion.

Every good design starts with a bad sketch. Don't skip the sketching phase.