#branding

Spent more on a brand designer than on our first three months of cloud bills and it was the single highest-ROI thing we did pre-launch. People judge the typeface before they read the copy. #startups #branding

Spent the whole day kerning a wordmark and I regret nothing. The space between letters is where a logo either feels expensive or feels like a clip-art template. #design #branding

Rebrand season. Stakeholder wants the logo 'bigger but also more minimal' and the palette 'calmer but more energetic'. I am collecting these like trading cards now. #branding #design